Hair studio · Cardiff

A quiet kind of beautiful.

An independent hair studio in Cardiff's Pontcanna village. Considered cuts, hand-painted colour, and treatments that respect the hair you walk in with.

Find us Pontcanna, Cardiff
Open Tue – Sat
A SalonDemo client smiling after her cut, finished by a stylist behind her
Cuts· Hand-painted Colour· Olaplex· Bridal· Kérastase· Pontcanna· Cuts· Hand-painted Colour· Olaplex· Bridal· Kérastase· Pontcanna·
The SalonDemo studio interior — chair, mirror, soft west light A detail shot inside the salon — chair, mirror, plant
The studio

An intentional space, designed for the work.

SalonDemo opened in 2021 above a coffee roastery on Pontcanna Street. We took a shell of a room — Victorian cornicing, big sash windows, soft west light — and built a salon around three stations, a single colour bar, and a private back area for treatments.

We keep the schedule deliberately quiet: no double-booking, no rushing, no shouting over a hairdryer to be heard. Every appointment includes a proper consultation, a real espresso, and the time to do the work well.

5★ 138 Google reviews
3 Senior stylists
2021 Established
Services & Pricing

Considered work, fairly priced.

Pricing is per stylist level. All colour services include a complimentary Olaplex bond builder and a take-home masque sample.

Cutting

Considered, signature cuts. Every appointment begins with a consultation and a quiet moment.

  • Cut & Finish £55
    Stylist
  • Cut & Finish £72
    Senior Stylist
  • Cut & Finish £95
    Director
  • Restyle £85
    Senior Stylist
  • Dry Cut £42
  • Fringe Trim £12
  • Children's Cut £24
    Under 12

Colour

Hand-painted, low-commitment colour using Olaplex-bonded formulas and ammonia-free lines.

  • Root Touch-up £68
  • Full Head Colour £95
  • T-Section Highlights £95
  • Half Head Highlights £125
  • Full Head Highlights £165
  • Balayage £185
    Hand-painted
  • Toner / Gloss £42
  • Colour Correction £250
    From

Styling

Blow-outs, occasion hair, and bridal trials. Booked alone or alongside any service.

  • Blow Dry £38
    Short to mid-length
  • Blow Dry £48
    Long or thick
  • Wash & Style £52
  • Hair Up £75
    Occasion styling
  • Bridal Trial £90
  • Bridal Day £175
    On location available

Treatment

Restorative care for stressed lengths and over-worked colour. Add to any service or book alone.

  • Olaplex Standalone £32
  • K18 Molecular Repair £40
  • Kérastase Ritual £55
    Wash, mask, blow dry
  • Keratin Smoothing £195
    From
The team

Three pairs of quiet hands.

Portrait of Sofia Marchetti
01

Sofia Marchetti

Founder & Creative Director

Trained at Sassoon. Twelve years between London and Milan. Specialises in hand-painted colour and natural lived-in finishes.

Portrait of Mia Okafor
02

Mia Okafor

Senior Stylist

Cutting specialist with a soft spot for French bobs and grown-out shags. Olaplex educator.

Portrait of Rhys Llewellyn
03

Rhys Llewellyn

Stylist & Colourist

Cardiff born, trained between London and Bristol. Quiet hands, sharp scissors, and an encyclopaedic knowledge of curl pattern.

Words from the chair

What our guests say.

★★★★★

“I have been to half the salons in Cardiff and finally found my person. Sofia took an hour just to talk through what I actually wanted. The colour is the most natural balayage I've ever had.”

Eleanor R. — Balayage with Sofia
★★★★★

“Walked in with shoulder-length hair I had hated for a year. Walked out with a French bob I cannot stop looking at. The whole place feels like a quiet little secret tucked off Cathedral Road.”

Priya N. — Restyle with Mia
★★★★★

“They came to my hotel on the morning of my wedding and were genuinely the calmest part of the day. Hair held up through 12 hours of dancing. Cannot recommend enough.”

Charlotte H. — Bridal trial
★★★★★

“First salon I have been to that asks the right questions instead of just chopping. Cup of proper coffee, no small talk if you do not want it. Booked my next three appointments before I left.”

James W. — Cut & Finish
★★★★★

“Brought in a box-dye disaster and they fixed it in two sessions without frying my hair. Honest about what was possible and what wasn't. Worth every penny.”

Aisha K. — Colour correction
★★★★★

“Pontcanna has needed a salon like this for years. Beautifully done out, calm music, and stylists who actually listen. My hair feels healthier than it has in a decade.”

Hannah G. — Olaplex + Cut
Reserve

Book an appointment

Same-day availability is rare — we recommend booking at least a week ahead for cuts, and three weeks for colour. Bridal enquiries by email.

Choose a time that suits you

Pick your stylist, service and slot in our live calendar — you'll get an instant confirmation by email.

Trouble loading the calendar? Open it in a new tab.

Prefer to talk to a person? Call us on 029 2034 5678 or email hello@salondemo.co.uk.

Visit

Come in.

We're tucked just off Cathedral Road in Pontcanna village — five minutes' walk from Sophia Gardens, with on-street parking after 6pm. Look for the green door beside the coffee roastery.

24 Pontcanna Street
Pontcanna
Cardiff CF11 9HQ
Exterior street view of the SalonDemo entrance in Pontcanna